In the fast-paced digital era, establishing a strong online presence is paramount for businesses of all sizes. With the rise of eCommerce, selecting the right platform to power your online store is a critical decision that can significantly impact the success and growth of your business.
This thesis aims to guide business owners and decision-makers in choosing the best eCommerce platform that aligns with their unique needs and objectives. By examining various factors such as functionality, customization options, scalability, security, user experience, and cost, this study provides a comprehensive analysis of different eCommerce platforms available in the market.
Through a comparative evaluation of leading platforms, including their features, strengths, and limitations, this research offers valuable insights to assist businesses in making informed decisions and selecting the platform that best suits their requirements. By providing a comprehensive understanding of the considerations involved in choosing an eCommerce platform, this thesis contributes to the knowledge base of digital commerce, empowering businesses to optimize their online operations and maximize their potential for success in the ever-evolving world of eCommerce.